Corcoran Perry & Co logo

Back To Blog

Perry & Co. Unveils Revised Core Values at 2018 Retreat

At the 2018 Perry & Co. REALTORS Annual Retreatin March of 2018 newly appointed CEO, Jon Larrance, unveiled thecompany's recently revised company values statement. Therevised values statement was painstakingly crafted over many monthswith direction from The Staver Group. Virtually every agent andstaff person in the company went through an individual core valuesexercise. Those individual values were compiled and organized bymultiple company workgroups into the resultant core valuesdeclaration. Taking it one step forward, each individual value issupported by the behaviors that exemplify the true meaning of eachvalue.

"Going forward the revised values statement will serveas the governing document of the company. Our values statement isthe foundation for how we treat each other, our clients, and thepublic in general. Additionally, all company decisions and policieswill be held up to the values statement in an alignment testbeforeseeing the light of day," said Larrance.

Having been in business since 1971, the Perry & Co.valuesworkgroups felt it was important to incorporateits 20 year oldmotto "A Denver Tradition" into the revised statement.Thelongevity of the company is a testament to its reputation for onlyhiring people who live and breath the these principles ofits uniqueculture.

THE PERRY & CO. REVISED VALUESSTATEMENT

Perry & Co maintains A Denver Tradition ofFamily IntegrityInnovation Independence

------------------------------------------------------------

FAMILY Definition: A community of peoplewho trust, support, care about, and look out for one another.

As Evidenced by These Behaviors:

  • We treat each other as we would treat a member of our ownfamily.
  • We support each other in good times and in bad times.
  • We work together as a team pursuing win-win outcomes for themutual benefit of everyone.
  • We accept each other for the unique viewpoints, experiences andskillsets we each bring to the table.
  • We cultivate an environment that encourages personal andprofessional growth.
  • We ask for help when we need it, and we respond quickly topleas for help from others.

INTEGRITY Definition: Being honest,authentic, respectful, and ethical in our interactions with allpeople without prejudice.

As Evidenced by These Behaviors:

  • We do the right thing even when no one is watching.
  • We do what we say we will do.
  • We take responsibility for our actions and mistakes.
  • We are fair and honest in all of our dealings with allpeople.
  • We put our clients best interests first.
  • We treat our clients and each other with respect.
  • We treat everyone equally and deliver consistent serviceregardless of sales price.
  • We uphold the REALTOR Code of Ethics.
  • We remain true to ourselves and to our personal values.

INNOVATION Definition: Seeking to findcreative and original methods, systems, and solutions.

As Evidenced by These Behaviors:

  • We use our creativity to find unique and customized solutionsfor the challenges presented to us and our clients.
  • We are open to new ideas and new technologies.
  • We pursue mindful and deliberate growth strategies.
  • We anticipate the needs of our customers.
  • We seek out the latest, and greatest, training and educationalopportunities.
  • We strive to be unique and do things differently than ourcompetition.

INDEPENDENCE Definition: The freedom tocontrol our own destiny.

As Evidenced by These Behaviors:

  • We support the entrepreneurial spirit in ourselves and inothers.
  • We celebrate individual, as well as, group successes.
  • We are nimble and unburdened with unnecessary bureaucracy.
  • We measure our success by our benefit to our community ratherthan our contribution to a corporate conglomerate.
  • We are family-owned and operated - as independent contractors,and as a company.

At the 2018 Perry & Co. REALTORS Annual Retreat in March of 2018 newly appointed CEO, Jon Larrance, unveiled the company's recently revised company values statement. The revised values statement was painstakingly crafted over many months with direction from [...]

    Add Comment

    Comments are moderated. Please be patient if your comment does not appear immediately. Thank you.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Comments

    1. No comments. Be the first to comment.

    Recommended Reading

    Denver Area 4th of July Fireworks: 2026 Independence Day Displays06.17.2026

    alt tag
    The 4th of July in Denver just wouldn't be the same without the sight, smell, and sound of a dazzling fireworks display. [...]

    June 2026 Denver Housing Market: What Happened to Real Estate's Usual Spring Fever?06.10.2026

    alt tag
    It’s tempting to say that the June 2026 Denver housing market report is ‘more of the [...]

    The Elevated List: The 7 Best Paddleboarding Lakes in Colorado06.04.2026

    alt tag
    When people picture Colorado, they usually think of jagged mountain peaks, rugged hiking trails, and extreme cycling. They [...]

    Denver's Best Dog Parks for Grateful Pet Parents and Delighted Pups05.20.2026

    alt tag
    Dogs are some of the most social creatures in the animal kingdom, so it’s time to fill up those fur minglers’ warm weather [...]

    Denver's May Market Trends: Why Some Buyers are Flush While Others are Down05.13.2026

    alt tag
    Restraint has governed the Denver area housing market for several years now. One thing’s for sure… Colorado knows how to [...]

    The Elevated List: New Colorado Restaurants Michelin Will Rave About05.07.2026

    alt tag
    It was 2016. Hip restaurant featured glassy mercury finishes, a crystal chandelier, and industrial-style tables. The [...]

    Best Spas of Colorado: The Elevated List (Mother's Day Edition)04.15.2026

    alt tag
    To adequately thank the one who keeps the backpacks packed, the boo-boos bandaged, and the house feeling like a home, gift [...]

    Why Denver's Median Market Speed Just Cut in Half: April 2026 Denver Housing Market04.08.2026

    alt tag
    The Denver housing market spent most of 2025 and early 2026 in a state of decoupling. For ten consecutive months, pending [...]

    Selling Your Denver Home: A Quick Guide for 202604.01.2026

    alt tag
    Selling your Denver home in 2026 requires more precision than it did a few years ago. The market that once accepted [...]

    The Elevated List: Colorado's Best Bakeries03.18.2026

    alt tag
    Colorado has a reputation for altitude, outdoors, and craft beer. The bakery part is newer to the conversation, but it has [...]

    Say Hello

    Do not fill in this field:
    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.