Exciting things are happening around Denver, and the whole state of Colorado. Have any doubt? Watch this video from the folks at Making Colorado.
Making Colorado is the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring an individual branding agency to define Colorado, we're tapping into the energy and expertise of individuals across the state with an innovative discovery process, collaborative positioning phase and inclusive identity creation, to build a brand for Colorado, by Colorado.
Making Colorado will capture the spirit and energy that exists in Colorado today to stimulate our economy, streamline statewide programs and showcase Colorado to the rest of the world.
By defining what makes Colorado great, we can enhance the stability, development and reputation of Colorado for generations to come.
We've gone to great lengths to create an inclusive and collaborative process, and success will be dependent on participation from Coloradans across the state. We hope you take advantage of this opportunity to voice your opinion about what makes Colorado such a great state.
Read more about what's happening with the Making Colorado program in this Denver Post article, and participate in this exciting initative at http://www.makingcolorado.gov/
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