How important is it to have good photos to get my house sold in Denver? It turns out, very important. In a recent study by the Wall Street Journal, they found listings with nicer photos gain anywhere between $934 and $116,076as measured by the difference between asking and final priceover listings using photos from point-and-click cameras.
The data also showed that listings with nicer photos get more online attention. And yet, for all this, only 15% of listings incorporate higher-end photography. This is even true at the high-end. Redfin, who did the study,found that more than half of $1 million-plus listings were shot with low-end cameras.
At Live Urban Real Estate, we believe in the value of high end, professional photography and as a result, we have been using professional photographers to shoot all of our listings since we openedour doors. I hear buyers all the time tell me that if a listing doesn't have pictures, they won't even bother looking at it online. And if the pictures aren't very good, or there isn't a virtual tour, they will pass on it as well. So when it comes time to picking which brokerage is going to sell your home, make sure as part of their service that professional photography is included. It may cost a little more, but as you can see by these numbers, it definitely is worth it when you get a much larger check back at closing.
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